TOTO - Architect Talk | Event

Architect Talk 2023

bridge the evolution gap

Introduction

TOTO Architect Talk is an annual event comprising a design competition and architectural lecture series organized by TOTO Vietnam Company Limited and endorsed by the Vietnam Association of Architects.

Initiated in 2017, with grand scale and well-organized proceedings, featuring participation from leading architects worldwide as speakers, the TOTO Architect Talk architectural lecture program has evolved into an annual event and an engaging platform for professional networking within the industry and community.

Anticipated each year, TOTO Architect Talk focuses on the highlight of lectures by renowned architects, constructed around fresh and captivating themes that capture the evolving trends of the world. TOTO Architect Talk has created a space for interaction and connection, bringing together over 6,000 architects and designers from across the country.

Approach

The competition needs to have a visionary approach to gain prominence within the architectural community in Vietnam, thereby contributing value to the TOTO.

The competition theme is carefully considered across various factors, not only contributing to the expression and dissemination of the TOTO brand spirit but also needing to closely align with other activities of Architect Talk 2023. It should create a distinctiveness compared to previous years and existing competitions.

Approach Details

The competition themes throughout the years.

The Theme 2023 | Bridge The Evolution Gap

The theme draws inspiration from the ideas of architectural behavior contributing to a better approach to local resources by architect Yoshiharu Tsukamoto. "Bridge the Evolution Gap" addresses the message in a rapidly changing world that has given rise to new living trends blending traditional values with new experiences brought about by the modern industry. This development simultaneously creates significant gaps separating humans from the inherent resources of nature.

Therefore, architecture plays a crucial role in harmonizing the values of the past, current life, and future trends by understanding and acknowledging the significant gaps created by the need for development. It contributes to resolving and bridging these gaps through architectural design solutions.

Conclusions

At which brand level we (or the client) prefer to focus?
Why do we should focus into subsidiary brand instead of the annual event brand? Reference from Holcim Award & Futur Prize.
Instead of just DESIGN THE EVENT KEY VISUAL, we propose to RE-CREATE THE EVENT ORGANIZER BRAND IDENTITY.

The benefit of branding the EVENT ORGANIZER (Architect Talk):

Outcome

The event's brand identity draws inspiration from the core foundation of raw materials combined with architectural form and aims to foster and strengthen the TOTO brand. This results in a series of visually flexible elements.